Did you know that “Despacito,” a song by Luis Fonsi featuring Daddy Yankee, has the most views on YouTube worldwide? 5 billion people have already viewed it. It’s hardly surprising that a music video is at the top of the list since they are among the most popular online videos. How can you do music video promotion on YouTube, though, if you are a musician? What distinguishes you from the competition? We provide you with a selection of effective tactics.
Best ways to do music video promotion
Tap Into Another Person’s Audience
If you’re just getting started, neither your subscriber base nor your fan base will be strong enough. You need to create one, and the best way to do so is by posting cover tunes. Make a cover of an established song that speaks to you as a musician, upload it on YouTube, and gain exposure.
By doing so, you can reach an audience that already listens to well-liked songs. The majority of the time, people pay little attention to unknown musicians. However, people will pay attention if the same performer covers a song by their favourite band.
This is an excellent way to do music video promotion. Just try it out!
Promote Awareness
Spread the word now that your first video has been posted to your channel. Making a social media plan would be the first and most fundamental step. To reach people, you need to be present on all major social media networks. Post about the most recent events, upload your music video, and think of other ways to create entertaining content, including blogs, competitions, and polls.
Search for other YouTube channels that post music similar to yours and have a sizable following. To have your song added to their channels, contact them. This will help others find your music, and they may visit your channel if they enjoy what they hear.
Get Fans Interested
People enjoy hearing about your trip from your fans. Ideas for how to interact with your audience through your content should be drafted. Your followers enjoy stuff that will help them get to know you better and that goes beyond just your music videos.
In between the dates of your tour, you can publish brief interviews and talk about your experience. Even less is required of you. Simply use your camera phone to record a simple video and upload it. A response or even a modest prize from the artist would be the benefit.
Send out trailers and behind-the-scenes videos.
A brand-new song or album is about to be released; are you prepared? To your fans, express your excitement! A few entertaining and captivating clips from your recording session as well as behind-the-scenes videos should be uploaded.
Cut your most recent music video into a variety of versions before releasing it. As you advertise music videos on YouTube, you may use these as teasers. People will receive a preview of your upcoming video, which will heighten interest, whether it’s a 15-second Instagram story or a 30-second Facebook post. Don’t forget to provide a link to the video in the post description to promote music videos.
Advertising on YouTube for music video promotion
Have you signed up for a Google Ads account? If not, get one and use it to promote music videos using the power of YouTube advertising. To make the most of the funds you allocated for this feature, YouTube offers you some amazing targeting choices.
Choose Google’s TrueView if you want to promote music videos. You simply need to pay when a viewer decides to see the advertisement. As these commercials are by their very nature opt-in, there are no temporal restrictions. Promote music videos or a one-minute sneak preview of your next single, as necessary. They come in two varieties:
Streaming TrueView Ads
Have you ever seen the YouTube video’s beginning or halfway skippable ads? You may use those to your advantage greatly because you just have to pay when someone watches your music video advertisement for at least 30 seconds. Other well-known music video networks are good candidates for sponsorship.
Video Discovery Ads from TrueView
These are displayed next to other music videos that your potential viewer could be watching or in search results when they look up other musicians in your genre. When someone clicks on the ad link to view your music video, you only get paid.
Sync Up With Other YouTube Creators
The old methods of promoting music are no longer effective. In the past, major labels were only allowed to advertise new music on the radio or in the media. However, nowadays, covers and mashups made by unaffiliated YouTube content producers are becoming popular with music enthusiasts. And you must follow your audience’s lead!
To reach a bigger audience and capitalise on their popularity on YouTube, big labels are now working with YouTube creators. These innovators are now significant industry influencers thanks to the success of this method.
Make use of Reddit
Make use of Reddit since that is where viral videos are posted! You just need to post the URL for your music videos here, and other users will vote on how useful they thought it was. Reddit is where the majority of web content that becomes viral is created. It’s a fantastic approach to reach a brand-new audience that you would otherwise be unable to reach through other social media platforms and do music video promotion.
As we come to a close, it’s important to point out that the T-series music label’s channel will soon have the greatest YouTube subscriber base ever. The number of members currently stands at 67 million, and it is expanding quickly. A look at it might be in order!
We hope these pointers will help aspiring musicians as they market music videos on YouTube. We are eager to watch you become the next YouTube music star that we can watch!
Conclusion
So, if you were looking for this question’s answer about how to do music video promotion, then I hope you got your answer. But if you want to level up this music promotion game on YouTube then you can hire a reputable music video promotion company like Promozle, Video Boosters Club.
Are you thinking right now that those companies are helpful enough? Then I have to say a big YES! Because they are a very reputable company and have their own professional and expert members on their team who will help you to grow your channel even more and most importantly they do know the best way to market your music. So, don’t think too much. Although I am totally a stranger to you as a friend, if you listen carefully, I want to say that you can go for it, they are absolutely good!